Existing Market
What I think is next is having each drive through store include a prepackaged sushi kit box where people can teach themselves how to make their favorite rolls. Additionally, another progressive step for the business would be the sushi place starting to not only include drive through access but also deliver people their sushi orders, either through the restaurant itself or a third party delivery service.
The three people I have interviewed for the existent market, claim that my business doesn't seem to need a second step since it already encompasses various needs that people would want; a way to eat sushi on the go or in the restaurant.
With the information I got from the three people in the existent market, the plan I would orchestrate for my business would be the same plan I was initially going with, except it would be a good idea to keep my strategy the way it is for the business but expand with more stores in different areas.
New Market
A new market I could be targeting would be an area of people who don't live in a college town, but more of an older and somewhat suburban environment. People in these areas as still busy, although not as busy as a young city full of college students, but I feel those with families and kids would sometimes need a quick way to feed each other in a healthy and fast manner.
The three people I interviewed agreed with that changes I wanted to make to improve the business- by means of having a devilry service for the restaurants. Another way they suggested to improve the restaurant would be to also offer Chinese/ Asian cuisine, that way it could target people who don't like sushi but want fast asian food. This kind of food is easier to make as well and the concerns about freshness would not be as pressing since it does not deal with raw fish.
I agree with the people in both the existing and new market. Once the business is strong enough it would be a good idea to expand. Additionally, I think that it would be a great idea to include Asian cuisine in this restaurant in addition to sushi in order to garner more customers and do more business reaching to people outside of my market who don't like sushi but enjoy Asian food.
Lauren, great job on the What’s Next blog post! I think that what your idea is for your next opportunity for your existing market is really good. Being able to learn how to make sushi would be a cool skill to have. I’m sure that would generate a lot of profit with adding this opportunity to your existing one. In all, great job on the blog post, and I think what you have planned for your existing market is awesome! Feel free to check out my blog post for this assignment!
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Lauren, I think your idea is an unique creation. The learning fundamentals of rolling personal favorites is a perk with your prepackaged kits. I see potential in your invention, but I have some questions. Like how much items will be in each kit? how much will it cost? Those are things that make a purchase or not.
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Hey Lauren, I think your idea is really unique and ingenious. Learning how to make sushi would be a really neat skill to learn. I think since is a new idea, it will catch on quickly. If you want to check out my post here is my link: http://felpar66.blogspot.com/2016/04/whats-next.html
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