Venture Concept No. 2

Opportunity

The opportunity I saw in creating my business idea started with my own frustration with a personal unmet need. There were times where I needed to eat something quickly and at the same time wanted something healthy like- sushi. Sushi is available at restaurant establishments for pick up, delivery, and dine- in experiences, but never have I seen or heard of nay drive through sushi places. I then began to research, and noticed that this was also an unmet need a lot of my friends were experiencing as well, the ones who enjoyed eating sushi of course. Hence, I saw a great opportunity to create a sushi to go restaurant named Roll Through that also has a dine- in and asian cuisine option. Sushi is great if someone is looking for something healthy, compact, and non- messy on the go, or if they simply don't have the time to dine- in, pick up, or have anything delivered. 

The customers my business would be approaching are obviously people who enjoy eating sushi. I wanted to take my business a step further and also include some asian cuisine that is also available for dine- in or drive through as well. That way my business could garner more customers for those who don't like sushi but enjoy asian food, and are looking for something on the go. My business is not limited to any age group, just those who enjoy eating the kinds of food that would be provided at my establishment. I think this is a great benefit to my business because there aren't any strong restrictions to my target population. 

It would be both ideal and beneficial for my business to be open somewhere that is a busy city where a lot of people are on the go. This would be a better target population and demographic for my business than if it was placed in a rural or suburban area. Still, a suburban area could benefit from families looking to get something quick and healthy to eat before taking their kids to soccer practice, or an individual in the work force on a lunch break. A busy city would be ideal, but not too busy. For example, a city like New York City would not help my business because a lot of people don't drive cars there. Perhaps even a college town would be a prime location since a lot of college students are always on the go. Overall, the business would benefit from a location that is full of busy people, but a place where majority of residents use cars. 

I think the window of opportunity for this business would be indefinite. For the most part, there will always be people who are busy and cannot find time to eat, as well as people who enjoy eating sushi or asian cuisine. 

Innovation

As I have mentioned in the previous section, I decided to extend the kind of products I would be selling to not only sushi but also asian cuisine. That way my business could appeal and benefit financially from people who don't like sushi. Additionally, for people who like sushi but not raw fish, there can be some vegetarian options or "fake sushi" like a roll with chicken instead of fish. I'm not exactly sure how much each ingredient to make the sushi or cuisine would cost, but to make my business both appealing and affordable I would try to range my products to around $8-10 per roll/ meal if that would be financially feasible. 

Venture Concept

I believe that customers will switch to this product because there is nothing like the business I have created. Through my research there has yet to have been a sushi drive through place and I think because it has never existed, people will be very intrigued by it. My business would definitely rely heavily on customer loyalty, because as it has been expressed in comments on my posts and in interviews, people would be concerned by the freshness of the raw fish included in the sushi. My business would have to put in a lot of work in marketing the freshness and quality of the sushi used in my business. I think to start there would not have to be many employees in the store. Perhaps, two people to make the sushi and then one person at the register inside and one person handling the drive through window, at least until the business proves that it is busier and needs more help. 

Three Minor Elements

I think that my business's major resource would be the innovation and uniqueness of my idea. That is has not been done before or at least proven successful. If my business promotes enough where people will trust the quality of the fish, it would be very hard for another business to open replicating mine because I have already established customer loyalty and people are not as adventurous to try raw fish at other places. 

The next opportunity I would want to try for the venture would be to open more stores across the nation. I think expansion would be a great next step for my business. 

After creating this business and in five years, I see myself overseeing the franchise of what hopefully will be successful sushi to go establishments in different cities and states.