1. The biggest surprise for me in the reading was how many different ways there is to market your business idea, as well as how important innovation is to the product of your business as well as keeping the business alive once it is established.

2. One part of the reading that was confusing to me was the part showing the different charts to test the different kinds of marketing plans for the company and how innovative the company is in the current market compared to the other businesses.

3. Two questions I would ask the other are: 1). What do you do if not all the partners agree on the new marketing plans for the business?  2). How do you know if your company is doing enough marketing and getting enough word out about the product your business is selling?

4. There was not anything I thought the authors as wrong about.