Week 11 Reading Reflection

1. What stood out to me the most throughout the reading was when the article mentioned innovation systems and innovation stems from it. I was not aware of this process before I read the article and I found it really interesting. I had no idea that this could be part of the business proposal/ concept. 
2. One part of the reading that was confusing to me was trying to understand the innovative landscape map. I have not really seen this map/ diagram before so it was a little confusing to understand at first. 
3. Two questions I would ask the author would be: 1). Why did you choose the company Cornig and not a different one as an example? 2). Is there a time with your business where you put aside innovation to work on current problems that arise?
4.  I think that the general question of asking yourself what is something innovative that can set your business apart and help it succeed is not a waste of time. I think it is a necessary brainstorming step to take before concluding concrete strategies for executing these ideas.