Sunday, February 14, 2016

Customer Interviews No. 3

1. The questions I intend on asking are:
-Do you think this is a place you would want to eat at?
-Do you see this business as something that is going to fulfill a need?
-Do you have any suggestions to improve the business plan or idea?
-How often would you visit Roll Through?
-Are there any concerns?

I am going to ask people within my target population, which are individuals who enjoy eating sushi. The interviewees don't have to necessarily be my age and the business does not need to be limited to a college town but college students can still be a great target population for this set of interviews.

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3. What I learned during the interviews is even though my business assures the fresh quality of the fish made for sushi and that the sushi will be prepared like in Publix- fresh that day and the old ones will be thrown away after the end of the day- people still have health concerns. So in my business plan I would have to find a way to ensure the public the sushi is fresh or at least pump up the marketing on that aspect of the business. Additionally, during the interview I learned the importance of constantly introducing new and diverse rolls in order to keep the business interesting and exciting to go to. This is something that I did not consider prior to the interviews.



4 comments:

  1. Hi Lauren, on your videos, it saids that the user has removed them. So I was unable to see the videos, and be able to give you proper feedback on your interviews.
    What I can say is that your business opportunity seems to be one that can be profitable in a location with limited amount of similar restaurants.

    My blog:http://anaguevarauf.blogspot.com/2016/02/customer-interview-no3.html

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  2. I think you asked great questions and i love your idea!

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  3. Hello, Lauren

    Unfortunately, I wasn't able to watch your videos due to them being removed. However, I do think your idea sounds profitable. It would've been more interesting to see the actual customer feedback and how it ultimately changed your approach to your idea.

    heres my blog:http://www.leadingthechange.blogspot.com/2016/02/interviewing-customers-no3.html

    ReplyDelete