1. I found it surprising how many steps there are and just the overall extensiveness of the marketing plan an entrepreneur would have to take. Obviously building a business and promoting it is not an easy venture, but I was still surprised by how extensive the marketing planing process is.
2. I didn't find anything confusing in this chapter.
3. The two questions I would ask the author are: 1) For the observation part of the marketing research process, what should one do if they are unable to observe anyone? 2) Shouldn't the marketing plan be assessed more than annually, perhaps semiannually, in order to ensure if there needs to a change in marketing?
4. In this chapter of reading, I didn't find anything disagreeable with what the author was saying. I think the author did a good job of clearly and concisely explaining the marketing process.
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