Idea Napkin No. 1

1. I am a 20 year old English major with a Business Minor. I have had a lot of work experience surrounded around small business and start up companies. I worked as a Brand Ambassador for the start up app Speakiesy as well as working at a family owned restaurant back home for four years learning the workings of a small business intimately first hand. If this business would actually come into fruition I feel that I have a fairly solid foundation to work on making it happen as well as understanding some fundamentals of how to brand and market the business. I aspire to be successful in whatever I am passionate about and hopefully make a living off of that as well after college.

2. I am offering a service to people who want to eat sushi quick on the go for people who don't have time to stop for take out or sit down at a restaurant. Roll Through would provide fresh and good quality sushi to individuals who are constantly on the go.

3. The population I would be targeting is not specified by any particular age, except for maybe limiting those under the age of being able to drive a car. My business would obviously be targeting those who enjoy eating sushi. People who don't necessarily have time to sit down and eat sushi somewhere and need to pick up something quick before heading off to another obligation would also be another characteristic to the target population. Additionally, my business has an advantage over other drive throughs since sushi is naturally a lot healthier than any other food that drive throughs offer.

4. Customers would care about my business because it would allow them to be more time efficient if they are the type of people who don't have time to eat something during the day. It would also allow them to not break their New Year's Resolution of being healthy and staying fit, as sushi is quite healthy. Additionally, it would be offered at a reasonable and attainable cost.

5.  No other fast food restaurant or drive through offers the kind of fresh and quality food and ingredients that Roll Through would offer its customers. Naturally the fish that would be used to make sushi has to be fresh and pure because otherwise it would cause some severe health issues for the consumers. At a cost effective manner sushi would be offered through a drive through. Also, my business is the first business that would provide a sushi drive through which is something I have never heard about before.


I feel that after writing the list of 5 elements of my Idea Napkin that all the points sort of run together and flow cohesively. I think that is probably a sign that my business idea is well thought out and has established a strong foundation for something that could possibly be started.