My Unfair Advantage

1. Persistence 

I am a very persistent person when I want something. Persistence is a great quality to have when opening up a business and it is hard to find people who are truly persistent in making something work when times get tough. I would run my business with great persistence and try to work through obstacles that may arise with great vigor instead of turning away or faltering.

2. Ambition

I have always been a very ambitious person. This is a rare quality, in that I would always strive to improve my business and make it more efficient and desirable than any other competition that may arise

3. Uniqueness

My business idea is extremely unique, in that through my research I have yet to find a business that is similar to mine. With this kind of originality, any other business that would try to replicate mine would not come across as "new" or "exciting," their business would just be known as the variation of mine.

4. Trust

When opening a drive through sushi place, at first there would be the issue of trust in how fresh the fish would be, and this would be something hard for a competitor to overcome since they would be new to that kind of business.

5. Convenience 

Although other restaurant serve sushi, my business would offer sushi at a much more time conserving and economical manner. At this day and age, people are much busier and take less time for themselves to even sit down and have a meal. My business idea is the first opportunity that offers fast food at a considerably healthier quality than the other drive through businesses out there.

6. Adaptability 

This kind of business that I would be opening up is not restricted or limited to one age group or specific locations. People everywhere and at any age enjoy eating sushi. So this business, if successful, is something I could open up as a possible chain throughout the U.S. and perhaps if I was even more ambitious, overseas.

7. Connections

As I have mentioned in previous assignments, I have spoken with and have known someone who has started a start up business of his own and spoke with him extensively about his experience and the process. This was a unique experience that I can use in starting a start up business of my own.

8. Experience 

In my past I have worked as a hostess for four years in this small family owned Thai Restaurant back home. After working in this restaurant for so long, I got a close and first hand experience in seeing how the owners would run the business and some small changes they would make to make the restaurant more efficient as well as methods to market more customers to come eat there.

9. Work Ethic

I have a very strong work ethic and when I am set on making something succeed I do everything in my power to make it happen. I have had a job for many years of my life, and I have always been motivated to do the best in any task that comes my way. I feel I would apply this work ethic to a future start up company I would create as well.

10. Ability to Deal with Stress

Taking so many classes in college and having both a major and minor and at times even a job, I have learned how to be calm in stressful situations, as well as deal with overwhelming amounts of stress. I think this is a very important quality, because in any start up business, there will be extremely stressful times and I feel that I would be able to adjust and work through it to succeed. 

After looking at the 10 resources I have listed, I think that the most important resource I have is the uniqueness of my business. Creating something new and innovative in the business market will make my business stick out more than others that are already established as well as any incoming ones.