1. What stood out to me the most when I was reading was how surprised I am at all the sources of new ideas that are out there for entrepreneurs to discover. It never came to mind that the federal government would be a source of new product ideas. Also, distribution channels was another source of new ideas which I whole heartedly agree with, however, I didn't think about it before reading chapter 4 today.
2. A part of the reading that I found confusing was the explanation and description of attribute listing. I found the description for it very vague and therefore I don't entirely grasp the importance of this strategy.
3. My first question would be to ask, can an opportunity for entrepreneurship only be realized with proper knowledge and training? I ask this because it goes back to the question I asked my interviewee for the assignment of whether or not being an entrepreneur is something you can learn in a classroom. I am also sure there were innovative business ideas created by people who have never had any formal or experience in entrepreneurship. My other question to ask would be, do you think the use of the internet has exceptionally increased one's ability to succeed as an entrepreneur? I ask this because the section on Web Sites by entrepreneurial firms increasing is included in the textbook.
4. The only thing that I would disagree with the author about is the reading on the Gandhian Innovation. Perhaps successful Indian companies have different ways to credit towards their success, but that does not mean the same implications will have a positive effect in the Western World since understanding culture is a big part of business.

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